Who Is The Baseball Player In The New Balance Commercial?
Baseball player in New Balance Commercial features Los Angeles Angels Japanese star Shohei Ohtani as a new addition to the NB family.
As part of the 'We Got Now' campaign, New Balance hired the famous player Ohtani, who gained great fame with this World Baseball Classic performance in March. With the ad spanning 15 seconds, the Angels superstar made a valuable spotlight in the sports world.
A new member of the NB franchise, the video features Ohtani entering the diamond field, enjoying baseball through batting and pitching. He was dressed in all-black, with an NB t-shirt highlighting the company's clothing. Likewise, the commercial song is 'Hey You' by Experience Unlimited.
VMLY&R, a creative agency based in New York City, designed and released it for the 'We Got Now' NB campaign. The video also got launched in other countries like Ohtani's birthplace Japan. The brand shared the ad on its website and social media platforms like Twitter, Facebook, and YouTube.
What Is The We Got Now Campaign About?
New Balance has made the 'We Got Now' campaign to celebrate the present moment of Now. NB seeks to call for action for the people to live fully in the present situation.
The first global ad featured Ohtani, and the company also has plans for other sports athletes like Tennis' Coco Gauff and hurdler Sydney McLaughlin-Levrone throughout 2023. previously in 2022, the sports brand also conducted this campaign by hiring Chelsea star player Raheem Sterling and NBA's Kawhi Leonard.
Ohtani also had positive things to say about the advertisement and its content. Shohei remarked that the commercial relates to him since he also feels passionate about living in the present moment of his career.
Shohei also added that Now is everything when our future is filled with uncertainties. The Boston-based sportswear firm also resonates with the same message through its advertisement. NB's campaign will showcase the confidence of those athletes with the boldness to embrace the possibility of 'Now.'